James Reid Coach


Ep.2 | Anthony Trucks | How to Upgrade the Way You Operate to Elevate Your Career, Game, and Life

J.R. pulls up with foster kid turned NFL athlete, serial entrepreneur, American Ninja Warrior, and global keynote speaker, Anthony Trucks. Anthony is known for teaching people how to access and upgrade their identity to make “shift” happen in their lives and businesses. With his unique coaching system, The Shift Method, Anthony weaves together neuroscience, psychology, technology, and hard fought life lessons to help anyone with a desire for more in their life achieve any goal they want. In this episode, J.R. and Anthony talk about Anthony’s background and how he was able to overcome a traumatic childhood and become the leader and influencer he is today. Anthony also shares with us some gold nuggets of wisdom from his book, mostly on topics around choosing your identity, the relationship between your identity and your mindset, and dealing with intense pressure. This episode is packed with transformational content, so make sure to buckle up and lock in to the end! 

[00:01 – 10:14] Introducing Anthony to the Show

  • Anthony’s most embarrassing moment
  • Anthony’s powerful story of resilience and perseverance
  • Anthony talks about his latest book 

 [10:15 – 29:40] How Identity Impacts Your Mindset

  • Mindset is closely linked to establishing your identity and knowing who you are
  • Choosing your identity vs. letting your surroundings decide it for you
  • How to take action when you’re not sure of your identity 
  • Importance of surrounding yourself with likeminded people 
  • Dealing with a misaligned identity

[29:41 – 38:57] Wrapping up!

  • How to manage pressure
  • What do when there’s a disconnect between you and your significant other 
  • Connect with Anthony through the links below
  • Final encouragement from Anthony


“It’s not about the stuff you have…it’s about the stuff you ARE.” -Anthony Trucks

“You’re the average of the EXPECTATIONS of the five people around you.” -Anthony Trucks

“It’s ok to lose your pride over someone you love, but don’t lose someone you love over your pride.” -Anthony Trucks (quoting Fabulous)




RATE & REVIEW this episode on Apple: https://jamesreid.com/review

SHARE this episode with someone who wants to be challenged, pushed, and positioned to come up clutch more often.

SUBSCRIBE so you don’t miss out on any new episodes and Special Guests!

LISTEN to previous episodes on Apple, Spotify, Stitcher, Google or whatever podcast platform you prefer!


Scroll to Top