I'm J.R.

Christ Follower
Limit-Pusher
Go-To Advisor
Family Guy

My Story

Since 2005, I’ve been counted on by the world’s best to help them win at the highest levels in sports, business, and life.

But the most important performance lesson I learned didn’t come from my career or days as an athlete.

It came from a car accident that could’ve taken my life.

I’m not your guy if...

YOU’RE LOOKING FOR A YES MAN.

You have enough people telling you everything you want to hear. The men who actually become who they’re called to be are the ones surrounded by the truth.

ACCOUNTABILITY ISN’T YOUR THING.

If you love making your own rules, but hate being called out on them, our personalities will clash. I’m constantly calling my clients out on their blind spots – because that’s where the real work begins.

YOU JUST WANT ADVICE.

You can find advice on YouTube or in a book. Plus, you’re constantly surrounded by people telling you what to do. Transformation happens when someone challenges you to figure it out on your own terms. Then holds you to it.

You Don’t Like Science.

Everything I teach is backed by science and inspired by Scripture. If data-driven strategy isn’t your thing, we’re probably not a good fit. Feelings are real, but they make a terrible foundation for high-stakes decisions.

Family isn’t a priority.

If fame and fortune are your only motivators, we’re not a good fit. The men I work with understand that legacy isn’t just built in boardrooms and stadiums. It’s also built at home. That’s non-negotiable in my world.

YOU EXPECT ME TO KNOW EVERYTHING.

It’s not my job to know everything. It’s to teach you everything I know and keep learning alongside you. I’ve invested heavily in becoming the best at what I do and have learned from the world’s best. But elite performance is a lifelong pursuit. I’ll be on it until I die. Will you?

Degrees & Certifications

Iowa

Bachelor of Arts

D1 Student-Athlete

LSU

Juris Doctor

Master of Business Administration

Master of Human Performance

Specialization:
Sport & Performance Psychology

Certified Mental Performance Consultant®

Neuropeak Pro

Level 1
NTEL BELT Certified

XPT

Performance Breathing Certified

Some things I’m really proud of:

Champions Rise Challenge

For 30 days straight, I hosted the Champions Rise Challenge, locking arms with my peers, mentees, and clients – some of the world’s best athletes, coaches, and experts.

Together, we gave sports families all over the world the gift of hope, love, and transformation during the height of the COVID-19 pandemic.

It was one of the most meaningful things I’ve ever been part of.

Champions Rise - James Reid

WOW FACTOR

As an athlete, I learned early that words can either build you up or break you down. Since shaping how men think about themselves and their calling is at the core of everything I do, I gladly accepted the invitation to co-author a book meant to do just that.

The W.O.W Factor book provides you with compelling insights on 52 common words – words that can shape your week and future. In this book, you’ll gain insight from world leaders, peak performers, and people who have risen to the top of their industry.

It’s one of the most practical tools I’ve put my name on.

Your Best Year Ever - james Reid

Your Best Year Ever

I was living in a pile of s*** for over three years and should’ve lost everything. But I fought my way out thanks to tough decisions, a lot of hard work, and great coaches and mentors who told me the truth when I needed it most.

Michael Hyatt, a world-renowned leadership expert and New York Times Best-Selling Author, featured my turnaround story in his book, Your Best Year Ever. That recognition meant everything. Not because of the platform, but because it confirmed that the work I’d done on myself was real.

That season is what made me the strategist I am today.

FREE ASSESSMENT

The Invisible Four Assessment™:

Expose What’s Actually Holding You Back

The Invisible Four Assessment