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@jamesJRreid

I'm J.R. I elevate Champions.

My Story

IF YOU FEEL LIKE YOU SHOULD BE WINNING MORE OFTEN, MY STORY WILL HELP.

Heading into 2014, I was one driven and ambitious competitor and entrepreneur. After making it about halfway up the mountain of success in sports and business, I lost my oxygen. I was exhausted…and felt empty. I just wanted to spend more quality time with my family, but still enjoy high levels of success in sports and business.
But how was that possible?
I didn’t have the answer. And worse, I didn’t know how to break free of the status quo.
Traveling 3 to 4 days a week…working with people who didn’t “get me”…surrounded by people who were dream killers, not dream builders…and constantly being told, “This is the way it has to be.”
I played the victim.
As a result, I was plagued by fear, frustration, fatigue, depression, anger, irritability, self-doubt, and disconnection from the people closest to me. And if that wasn’t enough, I felt alone and directionless.
It sucked the life out of me…and my family.
Every day, I told myself I shouldn’t be feeling this way because I had opportunities, experiences, and a contact list that most people would dream to have.
And yet, I had no clue where I was going with my life or career. In the rare moments I found clarity, I didn’t have the courage to move towards it.
I was stuck. And it was wrecking my mindset, performance, and family.
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THEN JANUARY 16, 2016 HAPPENED.

One minute I was with my wife driving comfortably at 70MPH, the next minute my car was spinning out of control on the Eisenhower Expressway in Chicago. It was 4PM on one of America’s busiest roadways, but we hit no other cars and no other cars hit us. And the gunman that struck our car never fired his weapon while he fled the scene.
It was in that moment that I realized that I was dead – to my dreams, my values, and to those who mattered most.
Later that night, I forced myself into a wrestling match with my past and asked,
No, no, and, no.
I needed help, so I mustered enough humility to ask for it. I was desperate. And all I could think about was bringing my family back into my life.
But I knew in order to do that, I needed to get “me” back first. I needed to dig down deep, in order to rise up.
I found coaches who believed in me and were willing to push me…to tell me what I needed to hear, not what I wanted to hear.
I listened to a friend who said I should attend a conference that would help me deal with my past.
I read hundreds of books and took numerous online courses to help me connect with my true self and identify a path that was designed by me.
I invested over $100K in professional development, and was fortunate to be trained by Brendon Burchard, Gino Wickman, and Michael Hyatt – three of the best in high-performance, business, and leadership.
After all of that personal and professional growth, I realized why the three years leading up to my accident were so debilitating…it was because I believed the Runner-Up Mindset™: “when I’m successful in my career, then I’ll be able to take care of my family.”
Like most people, I had it all wrong.
I needed to win at home, so that I could be successful in my business and career. But how?
I am a Visionary with a brain that is always going 100 miles per hour. I’m also someone who hates complexity. I needed something simple and structured to make that happen, but also something flexible as my seasons in life change.
I wanted ONE framework that I could apply at home, in business, and my career.
But none existed.
So, taking everything I learned as an athlete, entrepreneur, and as a husband and dad eager to become the best version of himself, I set out to create that framework.
The Champion’s Equation™ was born.
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In less than two years, I went from a broken and defeated professional, to one that was bold, more focused, and filled with clarity. One simple framework led me to a thriving marriage, deeper connection with my kids, vibrant health, and a purpose-driven, growth-filled business.
My influence also reached levels I never could have imagined. One of my highlights was being featured by world-renowned leadership mentor and New York Times Best-Selling Author, Michael Hyatt, in his Best Year Ever course and book.
Bottom line, the more I won at home, the more I won in my business and career. Further proof that I had to continue pursuing mastery of every variable of the Champion’s Equation™.
And I’ve been helping others do the same ever since. From the 16-year old Olympic athlete to the Major League Baseball player to the budding entrepreneur to the executive who’s looking to transition the ownership reigns.
I get to coach driven and ambitious people to the same breakthroughs and transformations I experienced, using proven disciplines in high-performance and business. And I’m just getting started.
I wake up every day fired up to help people like you win. Join me on my mission to bring the family back in sports and business. It’s your time to live more joyfully, lead more intentionally, and WIN more consistently in EVERY area of your life.
You’re just one win away…
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MY BIGGEST WINS ARE OFF THE FIELD

Now that I’m living fulfilled and operating in my sweet spot, I get to spend quality time with my beautiful wife, Jessica, my sons Caleb and Noah, and daughter, Madison. I also get to pretend I’m still an elite athlete by crossfit training four days a week and maintaining a clean and healthy diet. As a family, we take pride in giving back to our church, community, and state through service and mentoring.
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EMPOWER YOUR PEOPLE

CONTACT ME FOR SPEAKING
“I have found that what connects with an audience is authenticity. Not only is the person knowledgeable
about their subject, but do they deliver that message with an authority that is rooted in experience,
both positive and negative, that connects other people. With passion, humor and insight
J.R. hit on all of these and more.” – Eric Wright, Owner of Space Coast Business
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