RECLAIM YOUR PRIME
BEFORE 2026
An exclusive 7-week training program & community designed for driven men who want to dominate 2026
Trusted By the World’s Best Pro and Executive Athletes
elite mentorship
No b.s. Accountability
science-backed strategy
Featured Guests
Darryl Strawberry
MLB Legend
Life Restoration Expert
Marcus Filly
Top Global Fitness Trainer
Kathryn Gordon
Best-Selling Author,
Relationship Grit
YOUR HOSTS
James Reid (“J.R.”) M.S., M.B.A., J.D.
Int’l Human Performance Strategist
Founder, The Clutch Club™
Host, Coming Up Clutch with J.R.™
Eric Scherrer
Fighter Pilot, U.S. Marines
Fighter Weapons School and Adversary Tactics Instructor
Performance Strategist
Demand a New Standard.
Reclaim your prime – not by going back to your 20s, but by becoming stronger, more grounded, and more resilient than ever.
This isn’t another one of those watered-down challenges. It’s your proving ground.
You’ll finish this program with:
- Energy and vitality your wife and kids actually feel
- A faith foundation that keeps you fierce in a frenzied world
- A stronger body, sharper mind, and renewed presence at work and home
- A clear game plan for dominating 2026 without wasting more time, talent, or years
You’re better than average.
Let’s be real. You’re winning in some areas of life, but settling for average in others.
- You’re busy, distracted, and reactive instead of focused and intentional
- You’re present on paper, but absent in reality with your family and God
- You’re missing the team that once pushed you to stay consistent
And deep down, you know it.
Enough is Enough.
Sound familiar?
- You’re successful on paper, but you sometimes believe “that’s not enough”
- You fear failing your family and leaving behind a legacy of mediocrity
- You feel isolated, tired, and frustrated with self-help fluff that never sticks
Bottom line, you hate the drift. You hate mediocrity. But you’ve gotten used to it.
And that’s a dangerous place to be.
I’ve been there
I busted my tail to succeed in a pressure-packed career working with pro athletes while trying to raise the perfect family.
On paper, I had it all. Inside, I was rotting and losing everything that mattered. One day, I woke up and realized I was chasing the best life for my family in all the wrong places.
I was on my own island, missing the right strategies and team to help me unlock my greatness.
Fortunately, a life-altering car accident helped me realize…
Strong men aren’t born. They’re built.
And if you don’t keep building, you break.
IT'S NOT TOO LATE. TOMORROW IT MAY BE.
It took me thousands of hours and a 6-figure investment to realize that I didn’t need more advice from social media “experts,” opinions from family and friends, or more YouTube videos.
In order to come up clutch in ALL areas of life, driven guys like us need to think, believe, and act in a way that’s fully aligned with our true self. But it takes the right…
Strategy
Proven strategies backed by science and inspired by Scripture. Strategies taught by highly qualified people who have been in the trenches. You can’t afford to be treated like an experiment.
Structure
A simple structure so all the strategies you use have the best possible chance to work. This is what makes winning at home while crushing it in your career truly possible.
Support
A community of trustworthy current and former athletes who tell you the truth and have your back no matter what. The world’s best constantly seek feedback and accountability from people they trust.
The Built Stronger Challenge™ gives you all three.
Get the strategy, structure, and support to build stronger faith, fitness, and family before the new year.
Training + Mentorship
- Exclusive Live Q&A Sessions with Darryl Strawberry, Marcus Filly, and Kathryn Gordon
- Live Weekly Strategy Sessions
- Weekly Challenges
- 2026 Game Plan Building Bonus
And
Collaboration + Community
- Private Community (24-7 Access)
- Group Prayer Sessions (Weekly)
- Private Accountability Groups
- End-of-Challenge Experience & Networking in Orlando, FL (MVP Only)
ELITE GUESTS. EXCLUSIVE ACCESS.
Built Stronger Faith
Darryl Strawberry
8-Time MLB All Star
4-Time World Series Champion
2-Time Cancer Survivor
Global Keynote Speaker
Built Stronger fitness
Marcus Filly
Top Global Fitness Trainer
Over 1MM followers
Founder of Functional Bodybuilding
Built Stronger family
Kathryn Gordon
Best-Selling Author of Relationship Grit
(co-authored with husband, Jon Gordon)
Host of the Kathryn for Real podcast
What the World’s Best Are Saying:
“I’ve had coaching for the past 20 years. J.R.’s coaching is on another level.”
MICHAEL E. MADER
V.P. | Wealth Advisor
Fortune 500 Investment Bank
“J.R. kept me organized and on top of my game. He helped me put my priorities first, which made a world of difference. J.R. knew what I was going through and understood my lifestyle. Bottom line, he’s someone I trust. He’s going to make you better.”
AARON NOLA
Mlb All-Star
“I wish I would’ve found J.R. earlier in my life and career. Players need mentors in life that they can absolutely TRUST.”
NICK LOWERY
K.C. Chiefs Hall Of Famer
UNSTOPPABLE STARTS HERE.
When you engage fully, here’s what you can expect from the Built Stronger Challenge™:
- Daily rhythms that anchor you back to God and your purpose
- Sharper focus, calmer under pressure, resilient in storms
- Stronger energy, sticky habits, visible momentum in body and health
- Deeper connection with your wife and kids
- Back to living like the man God designed you to be – strong, grounded, and building a legacy that lasts
No more drifting. No more average. Just strength, alignment, and momentum you can’t fake.
FOR MEN WHO ARE READY TO STEP UP.
If that’s you, choose your best fit:
Virtual Only
(only 100 spots available)
BUILT STRONGER CHALLENGE™ ($4,000 VALUE)
- Exclusive Live Q&A Sessions with Darryl Strawberry, Marcus Filly, and Kathryn Gordon
- Live Weekly Strategy Session
- Weekly Challenge
- Weekly Group Prayer Session
- Private Community (24-7 Access)
- Private Accountability Groups
Build Your 2026 Game Plan Bonus ($5,000 value)
- Learn the proprietary Clutch Game Plan™ process
- Three additional strategy sessions and Q&A around helping you design your 2026 Game Plan
- Get 100% prepared for starting 2026 strong!
Additional Bonuses
($1,200 value)
- 1-Month Membership in The Clutch Club™ ($1,000 value)
- 3-Month Membership to Marcus Filly’s PERSIST Workout Program ($117 value)
- Copy of Darryl Strawberry’s Book, Turn Your Season Around
- Copy of Kathryn & Jon Gordon’s Best-Selling Book, Relationship Grit
Early Bird Investment
$999
Have questions? Click here.
MVP Experience
(only 50 spots available)
Everything in Virtual plus…
Priority Q&A with Featured Guests, Darryl Strawberry, Marcus Filly, and Kathryn Gordon ($1,000 value)
Champion’s Huddle™ in Orlando, FL on Saturday, Jan. 17 ($3,000 value)
- Prayer & Worship Service – Start your day with the One who built you stronger by design.
- Private Workout led by Celebrity Trainer & Top Self-Defense Expert, Jonathan Burke – designed to push your limits and reignite your fitness edge.
- Decision Tactical Experience – learn precision, resilience, and focus under pressure.
- Power Networking – connect deeply with men on the same journey, building relationships that sharpen and strengthen you.
Additional Bonuses
($3,600 value)
- 3-Month Membership in The Clutch Club™ ($3,000 value)
- 1-Year Membership to Marcus Filly’s PERSIST Workout Program ($325 value)
- Autographed Copy of Darryl Strawberry’s Book, Turn Your Season Around
- Autographed Copy of Kathryn & Jon Gordon’s Best-Selling Book, Relationship Grit
- Challenge Swag Bag
Early Bird Investment
$1999
Have questions? Click here.
Your access to elite strategy, military discipline, performance science, and biblical truth – all for less than $20/day.
STILL ON THE FENCE?
The Official Built Stronger Challenge™ Tailgate is on October 22nd from NOON to 1PM ET. At this private Tailgate, you’ll get to:
- Hear the behind-the-scenes vision for the Built Stronger Challenge™
- Ask your questions LIVE before roster spots are taken
- See how pro athletes, executives, and leaders are stepping into this unique program
- Connect with Special Guests
- Get a chance to win exclusive prizes!
Seats are limited. If you’re thinking about joining the Challenge, the Tailgate is your chance to see if you want in on this elite brotherhood.
The Stats Don’t Lie
9.8
Out of 10 is J.R.’s average client satisfaction score
32
Clients and mentees with total employment contracts exceeding $400 million
20
Years empowering Hall of Famers, All-Stars, World Champions, and High-Powered Leaders
WHAT’S HOLDING YOU BACK?
Which is exactly why you need this. The Built Stronger Challenge™ is built around daily, winnable actions – not busywork.
Because they weren’t built for you – someone with the athlete DNA in them. This isn’t some random fitness or men’s group. This is athlete-coded, faith-infused, and accountability-forged. And it’s led by a top military leader and a strategist relied upon by some of the best athletes and executives in the world.
Expensive is another year wasted. Expensive is a strained marriage. Expensive is mediocrity. This Challenge is an investment in your legacy.
YOUR NEXT BREAKTHROUGH CAN’T WAIT.
Meet Your Hosts
James Reid (“J.R.”)
Host, Chief Strategist
“J.R.” is the Founder of the J. Reid Group and an International Performance, Mental Game, & Life Strategist, Podcast Host, and Author. His work is designed to help relentless pro athletes, public figures, and leaders master life, business, mental, and emotional strategies so they can make winning a lifestyle.
Since 2005, he’s empowered clients to excel in their pressure-packed careers while confidently upgrading their health and relationships. Some of his clients include World Series Champions, All-Stars, Hall of Famers, Fortune 500 Executives, and Award-Winning Entrepreneurs whose professional contracts have exceeded the hundreds of millions. By earning an M.B.A, J.D., M.S. in Human Performance, and a 9.8 average client satisfaction rating, J.R. has put himself in an elite category of trusted advisors.
After a life-altering car accident gave him a major wake-up call, J.R. devoted himself to mastering human performance and showing up bigger for his wife and three kids. As a result, J.R. has been featured by Focus on the Family and New York Times Best-Selling Author and Leadership Expert, Michael Hyatt, in Your Best Year Ever. He also co-authored the book W.O.W. Factor: How Defining Words Can Define Your Life and regularly speaks to athletes, entrepreneurs, and executives on overcoming failure, winning in your career and at home, and maximizing human performance.
J.R. has unmatched levels of energy and experience that his clients and audience loves. Plus, he’s real, trustworthy, and he goes to battle with you – a rare combination in sports and business.
Eric Scherrer
Co-Host, Strategist
Eric is a strategist and performance leader who knows what it takes to unlock elite execution under pressure. A decorated fighter pilot, Eric spent over 22 years leading men in the cockpit and in command – where mission success depended on clarity, courage, and clutch decision-making. Once a Marine Fighter Squadron Commander and Fighter-Weapons School and Adversary Tactics Instructor, now he brings that same battlefield-tested discipline to helping high-performing men win at home and in life.
Throughout his military career, Eric thrived in high-stakes environments where focus, planning, and execution meant the difference between failure and victory. His leadership style forged in the skies translates seamlessly into coaching executives, entrepreneurs, and athletes who face a different kind of turbulence – the inertia that creeps in when life, business, and family collide.
Eric specializes in helping men break through blocks, reset their drive, and reignite the creative spark that once fueled their success. With his rare blend of tactical precision, unshakable calm, and warrior spirit, he equips clients to overcome complacency, reclaim their edge, and live with the same intensity and purpose that once made them unstoppable competitors.
Eric is known for his no-excuses mindset, his ability to turn pressure into power, and his relentless pursuit of growth. When he’s not helping men level up, he’s still flying – whether in the air or through life – with a clear mission: to help leaders show up at their absolute best where it matters most.
frequently asked questions
Who is the Built Stronger Challenge™ for?
Engaged or married, faith-driven men aged 35 to 55 who’ve already experienced some level of success. They are a former athlete turned entrepreneur, executive, or leader. If you want to strengthen your faith, fitness, or family before the New Year, this Challenge was built for you.
What days and times are the Live Sessions?
Mondays and Wednesdays from NOON ET to 1PM ET.
What if I can’t make every live session?
All sessions are recorded and available for replay. But here’s the truth: you get out what you put in. If you want to maximize your results, commit to showing up.
How long does the Built Stronger Challenge™ last?
It kicks off on Sunday, November 2nd and ends on Wednesday, December 17th at 1PM ET. If you choose the MVP Experience option, there will be one additional in-person session on Saturday, January 17th from 8AM to 6PM ET.
How much time does this take each week?
Expect 15 to 30 minutes a day for your daily action steps, plus 60 minutes for the weekly live calls. That’s less than 5 hours a week – a fraction of the time you waste scrolling, reacting, or drifting.
I’m not “out of shape.” Will I still get value?
Absolutely. This isn’t a bodybuilding competition, and this is not just about physical fitness. It’s about energy, presence, and strength that lasts. Whether you’re “fit-ish” or starting from scratch, the Challenge is designed to push you toward your best.
Do I need to travel to Orlando to complete the Challenge?
No. The Champion’s Huddle in Orlando, FL is an optional upgrade for those ready to go all-in. The Virtual Challenge is exclusive on its own, but the MVP Experience is where exclusive meets elite and where you experience the deepest level of growth and community.
If I choose the MVP Experience, what expenses am I responsible for?
Airfare to/from Orlando. Transportation to/from the event hotel. Breakfast & Dinner on Saturday, January 17th.
Lunch and Snacks will be provided, as well as Transportation between the event hotel and all Champion’s Huddle venues.
What if I’ve tried other programs before and they didn’t stick?
We’ve been there! Most programs fail because they don’t integrate faith, family, and fitness into one experience – and because they don’t hold you accountable like a true team would. This Challenge gives you both.
What if I can’t afford it?
Let’s flip the question: what will it cost you to keep drifting? Broken habits? A strained marriage? Another year wasted? The Built Stronger Challenge™ is an investment in your legacy – and the return is priceless.
What’s your Refund Policy?
Unlike for our other programs, we are not offering refunds for this Challenge. The Built Stronger Challenge™ is not a casual online course – it’s a high-touch, high-investment experience. We’re bringing in world-class experts, securing elite partnerships, and creating a transformational environment that requires a significant upfront investment on our part.
That’s why this Challenge operates as a shared risk commitment. We commit resources, planning, and the staff to give you every tool, framework, and ounce of accountability you need. Your commitment is to fully show up and engage in the process.
This isn’t just about money. It’s about building stronger together – and that requires both of us to put skin in the game.
What if I have more questions?
Please show up to our Official Tailgate on October 22nd from NOON to 1PM ET. This will be your chance to ask J.R. and Eric all your questions about the event before you sign up.
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DISCLAIMER: These results are not typical. However, our typical client and student that implements our strategies generally increases their performance in most areas of their life and career. You may experience different results depending on the effort you put in, as well as your own personality and background. Bottom line, if you don’t go all in on the process, you don’t get the results you deserve.